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Surface Design Process

My design process is what allows me to consistently produce high-quality work. Here is a simplified breakdown of my process to help you understand how I approach each project.

1

illustration of shaking hands

Meet.

We meet and learn about you and your set goals for the project.
 

2

Research.

illustration of open book with tabs

We dive into the books and learn about your competitors, users, and industry to ensure the best solutions possible.
 

3

Sketch.

I iterate and sketch our ideas to communicate efficiently.
 

illustration of pencil drawing on surface

4

Concepts.

We narrow our first draft design concepts to three (more or less).
 

illustration of three papers with numbers

5

Present.

I present the finished concepts to you and explain the rationale of each and why they will succeed.
 

illustration of woman presenting

6

Revise.

After choosing one concept, we focus on improving it until you are happy.
 

 illustration of revision

7

Deliver.

Once we are satisfied, I will deliver the files directly to you.
 

illustration of package

8

Launch!

Together we launch and excitement ensues!
 

illustration of rocket

Let's Make Something Together.

Whether its to say hi or to set up a meeting, let's connect!
 

Our Journey Begins!

©2025 all rights reserved by Amberly Dawson.

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